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Email Marketing for Newbies
Introduction
What’s an autoresponder?
How can I make money with autoresponders?
Pick a topic
Your personal interests and areas of expertise
A self-quiz for finding a topic
Marketability: Will they buy?
QUIZ: The Marketability Factor
The Marketability Factor Quiz: The Quickie Version
JUMPSTART YOUR TOPIC DECISION
Research your market
Searches: Google, e-Bay, Amazon
Google
eBay
Amazon
Groups and forums
Survey Says? Conducting marketing surveys
Constructing Your Survey
Setting Up Your Survey
Sample Marketing Survey
Create content
Creating Content
Original content
Affiliate programs
First, let’s define the difference between affiliate and reseller programs:
What you need to know to profit from affiliate and reseller programs
Get Started : Affiliate and reseller program directories
Craft your autoresponder messages
Craft your autoresponder messages
Components of a typical autoresponder message
Making your message irresistible
Testimonials: A marketer’s best friend
Spam-Me-Not: Avoiding too much hype
Spam filters: Is your message zap-proof?
Formatting your autoresponder messages
Set up your site
Set up your site
Name your domain
Web hosting: free or fee?
Check out these web site providers:
I signed up for a web site. Now what?
Accounts to think about: PayPal, ClickBank, NameStick
A note on content
Build your opt-in list
Free methods: Articles, e-books and mini e-courses
Free methods: Articles
Free methods: E-books and giveaways/contests
Free methods: Mini e-courses
Free methods: Pop-up ads
Paid methods: PPC campaigns, classifieds, and co-registration lists
Paid methods: PPC (Pay-Per-Click) campaigns
Paid methods: Classifieds
Paid methods: Co-registration lists
Drive traffic to your site
Drive traffic to your site
Keywords: Optimize, don’t stuff
Keep visitors coming back
The No-Spam Diet: Black and white listing
Launch your list-building campaign
INDEX
Sample Autorseponder Messages
MESSAGE #1
MESSAGE #2
MESSAGE #3
MESSAGE #4
MESSAGE #5
MESSAGE #6
MESSAGE #7
FOLLOW-UP MESSAGE (#8)
THE END – OR IS IT THE BEGINNING?
Keep visitors coming back
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